What is “Revenue Share”?

“Revenue share” is a business model where affiliates earn a percentage of the revenue generated by players they refer to a gambling platform. This is different from the concept of a CPA-commission, i.e. a once off payment or bounty, as it provides recurring income stream as long as the player gambles, and aligns the interests of casinos and their promoters.

Revenue share involves an agreement between an online casino and an affiliate—think bloggers, streamers, or website owners. The affiliate promotes the casino using unique referral links. When players sign up via these links and gamble, the affiliate earns a cut of the casino’s profits from those players.

How Revenue Share Agreement Works

The casino tracks referred players’ activity, calculating its net revenue—total bets minus payouts, bonuses, and fees. The affiliate then receives a pre-agreed percentage, often 20-50%, of this net revenue. Payments are typically monthly and can last for the lifetime of the player’s activity, creating a passive income stream.

Benefits and Risks of Revenue Share Partnerships

For affiliates, revenue share offers long-term earning potential if players remain active, unlike one-time referral fees. However, earnings fluctuate—low player activity or big wins can reduce profits. Casinos benefit by outsourcing marketing, paying only for results, though they sacrifice a portion of ongoing revenue.

Practical Example
If an affiliate refers a player who wagers $10,000 and the casino’s net revenue is $2,000, a 30% revenue share yields $600 for the affiliate. High rollers can amplify this, but losses or inactivity shrink it.

Revenue share drives online gambling growth by incentivizing affiliates to attract players. For readers, it unveils a behind-the-scenes revenue engine, blending marketing savvy with gambling economics, all grounded in transparent, performance-based partnerships.