What is a Casino “Affiliate”?

An affiliate is a person or entity that promotes online gambling platforms (e.g., casinos, sportsbooks) to earn commissions. Affiliates act as marketers, driving traffic to these sites through strategic promotion. 

Affiliates partner with gambling operators to advertise their services. They use websites, blogs, social media, or ads to attract players. For example, an affiliate might write casino reviews or share bonus codes, enticing users to sign up via unique referral links.

How Affiliates Earn

Earnings come from 3 primary commission models:

Revenue Share: Affiliates get a percentage of the gambling site’s profits from referred players.
Cost Per Acquisition (CPA): A flat fee is paid for each player who signs up and deposits money.
Hybrid: A mix of revenue share and CPA. Commissions depend on player activity, incentivizing affiliates to target engaged users.

Affiliates use SEO, content marketing, and paid ads to reach audiences. They often provide value through guides, tips, or comparisons, ensuring transparency about their partnerships (e.g., disclosing affiliate links per regulations like FTC guidelines).

For casinos, affiliates expand reach cost-effectively. For affiliates, it’s a lucrative opportunity, though success relies on traffic and player retention. Risks include regulatory scrutiny in regions where gambling laws are strict.