The online casino industry is growing fast, and with this comes a huge influx of new casinos, all vying to be the best operator out there. Whether you’re a beginner player sizing up new casinos and pitting them against older operators, or a veteran gaming fan looking to move on to a younger site, there is a lot to consider before taking the plunge and signing up with a new site.
As well as the offerings each new site has in comparison to older brands, there remains the question of whether taking a gamble on a new operator is even worth it. Read on to find out more.
Better odds – Put simply, betting odds are the probability of a player winning money by correctly predicting the outcome of an event. This could be a combination of symbols on the pokies reels, a hand of cards in blackjack or poker, or the winning numbers after the roulette wheel has spun. There are different odds depending on the kind of game you play, and the way the paytable is set up. While pokies games rely on luck, there is more strategy involved in cards games.As new casinos want to beat out the competition, they will have put together a library of games that offer better odds in order to entice players. This is because, the more a player wins with a new casino, the more likely they are to leave positive feedback and recommend it to others. These actions result in building a solid reputation for the casino operator.
Higher payouts – A payout percentage is also referred to as the RTP, or return to player. It is the number used to calculate the percentage of money which will be returned to the player over time. This is a useful figure for players to determine how fair and reliable a game is, and whether it’s worth them spending time on it. If the house edge is very high, as it can be in games such as American Roulette, the game will be less popular. New casino operators will know that operating with a high house edge won’t encourage players to engage with their platform, so they will have a house edge that is as beneficial to players as possible. This means that games with a generally high RTP can be found on new casino sites.
Brand new bonus offers – One of the best parts of signing up to a new casino site is enjoying the bonus offers available. Whether you are a new player or a seasoned veteran, shopping around for the best deals is an exciting experience, and casino operators will make the most of this opportunity to sell themselves to you. Whether it’s a welcome bonus, no deposit bonus, VIP club, loyalty points or bonus codes, there are many ways an online casino can lure in prospective players. New casino sites won’t have to rely on existing, trusted offers like more well-established casino sites may do. Instead, they can experiment with various offers, and will be able to make them more generous as an investment, in order to get a good customer base set up and spreading the word about their promotions.
Trusted brand – Old casinos have a trusted brand that they don’t have to prove to new and existing customers. As they’ve been around for a while, their reputation precedes them and they don’t need to work too hard on marketing to entice new customers. As people trust the brand, they are more likely to recommend it to others or think of it first when associating it with casinos, gambling or their favourite casino game.
Well reviewed by peers – Many people read peer reviews to help influence their decision on which brand they are going to choose, and a well-established casino will be practically guaranteed to have reams of positive reviews from satisfied customers. There will usually also be a backlog of reviews to choose from, and the more positive reviews about a company that are out there, the easier it is for prospective customers to decide they’re the right option.
Experienced in the industry – Older casino brands are more experienced than new casinos in all sectors of the gambling industry, whether it’s designing a website with a high quality interface, providing the right mixture of games to satisfy their customer demographic, providing the most popular payment methods or delivering high quality customer support. This can put people off choosing new casinos, as they will want to go with a brand that is experienced in providing a top notch experience to its customers.
Less likely to go bust – The business of an old casino is more dependable than that of a new casino, which may experience an influx of new customers while they offer novelty offers, then receive a drop-off in interest and suffer from losses. Old casinos will receive a steady flow of customer engagement and investment, which means they are less likely to experience problems.New casinos will always take a risk financially in their first trading seasons, as if they don’t establish a good customer base, they risk going bust.
New casinos strive to release the latest and best casino games, on top of having the traditional and well-loved favourites in their arsenal. New games often appear on casino sites weekly, giving players the chance to face a new challenge. Here are some of the best software providers and details on their new game releases:
NetEnt is one of the most well-known casino software providers out there, and they release several games a year. This is just a sample of their release schedule between 2018 and 2019:
Unfortunately, one of the disadvantages that comes with being a new casino is the lack of reviews, due to not many people knowing about the operator and experiencing their services yet. It’s ultimately a personal decision whether or not you sign up for a casino if there aren’t many reviews out there – size up how long the casino has been active and how positive the existing reviews are.
It’s not mandatory to cancel other casino memberships if you find another operator you want to sign up with. However, bear in mind that some casinos will only issue certain bonuses and rewards for customers who are loyal to their site. This doesn’t have to mean you only have a membership with them; just that you need to prove you’re dedicated to playing with them by spending enough time on their site as opposed to others.
The details of a casino’s license will be listed on its website. The exact location can vary; sometimes the licensing information is on the footer of the site, and sometimes it will be in the small print, along with their policies on fair gambling and customer security. Alternatively, if the casino has been around for long enough to have a Google Knowledge Panel or a review written about it by a casino review site, there will usually be details of its license at these locations.
It’s a requirement for every casino to undergo audits by a third party on a regular basis to ensure they are providing fair and random gaming services and results to their customer base. This is a sign that a casino is reputable and can be trusted. There will be information about the casino site’s audits either on the website or detailed on a casino review site. If there is no information about a new casino undergoing audits, think carefully before signing up with them, as a lack of third party involvement in its operations may make it difficult for you to gain support if you encounter any difficulties while navigating the site and playing games.
It isn’t a requirement for every casino site to have live chat as one of its customer support options, but due to the ever-increasing competitiveness of the gambling industry, it’s seen as essential by many new and existing casinos to have this feature to remain a viable operator when compared to others. Many customers will want immediate answers when they encounter an issue during their gameplay experience, whether it’s an issue with payment options, technical problems with the running of a game or a question about how to access features such as the bonuses or VIP club. If only an email address or phone number are listed, this indicates that customers may have to wait a while for a response to their query or spend money on a phone call, and this can put people off from signing up with an operator.
There are several ways a casino operator can ensure a customer’s security during their experience with the site. Some basic measures are the requirement of a user to enter login details before accessing their online wallet, along with the padlock symbol in the URL bar of the browser, which indicates the site is secure. Additionally, there will be information in the small print of the website’s terms and conditions, FAQ section or dedicated section on site security, which will detail how the operator uses firewalls, SSL encryption or other measures to ensure sensitive customer data and financial information isn’t subject to malicious third parties or hackers.
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