SIS and Rivalry Join Up for eSports Global Assault
SIS (Sports Information Services) has made a deal with iGaming star Rivalry to launch its H2H Global Gaming League (H2HGGL) on the international esports markets.
As part of the deal Rivalry will offer more than 15,000 eSoccer and eBasketball games each year. These games are tailored for esports betting and include 50 options for pre-game or in-game bets, game stats, player form guides and low latency video that is ideal for mobile gamers and those on slower connections around the world.
A Safe Bet
Professional gamers battle it out on EA Sports FC at the UK studios of SIS, while basketball fixtures use NBA 2K, and has been fully approved by the Esports Integrity Commission. In fact, it has the Gold Standard certification, which is the highest possible level of certification, and has trained referees in charge of each contest to keep the games totally fair and legit.
Jake Nowry, SIS Sales and Business Development Manager, stated: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”
Rivalry Director of Sportsbook Operations, Evan Van Luven, added: “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”
Virtual Sports have shown massive growth in recent years, thanks to the growth in online sports betting, the rise of mobile gaming, a younger, tech savvy audience and the improvements in the devices themselves.
eSports are Big Business
The global virtual sports market was worth approximately £12.15 billion ($15.92 million) in 2023. So far this year the predictions show that the 2024 revenue will be £15.1 billion ($19.8 billion) and by 2030 the market is expected to break £35 billion ($47.07 billion) a year.
It’s a massive market, then, and is set to become a battleground for the likes of SIS, Inspired Entertainment, BetConstruct and Kiron Interactive. Football remains the biggest virtual sport when it comes to betting, with 27% of the market share, but basketball, the NFL and athletics could easily close the gap with the right investment and marketing push.
