Playtech Expands in South Africa with Betway Partnership
Playtech has strengthened its presence in the rapidly growing South African gaming market by teaming up with existing partner Betway. The two work together in other regions and now they have focused their joint efforts on a territory that is a potential goldmine.
The South African market is not a major player, yet, but the egaming and online sports betting revenues continue to climb. From £0.3 billion in 2020 to £0.43 billion last year, the market has steadily increased along with the nation’s ambitions.
The South African government is looking to build business-friendly regulations and a proper legal framework that the online gaming industry can rely on. With the right foundations in place, the South African igaming industry is set to grow significantly in the years ahead. And forward-thinking companies like Playtech are positioning themselves now.
Playtech’s Other South African Deals
This deal comes on the heels of several other successful partnerships Playtech has secured in the South African market. The company recently partnered with Hollywoodbets, to bring live casino and slot offerings to their platform. With Betway, Playtech has further cemented its position as one of the region’s leading providers.
Playtech will bring a wide array of casino games and live dealer experiences to Betway’s platform that is owned by Super Group. This partnership enhances Betway’s portfolio and provides Playtech the chance to reach a broader audience in South Africa.
An Extension, Not a New Deal
Diane Crookes, Senior Commercial Director at Playtech, expressed her excitement about the partnership. She emphasised Betway’s reputation for an exceptional player experience. She also mentioned the partnership with Betway is an extension of their already successful collaborations in multiple key markets.
“Betway is a brand renowned for delivering an excellent player experience internationally, and we are thrilled to extend our successful partnership into the South African market. Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further, and we look forward to our continued partnership,” Crookes stated.
Betway, which has already played a pivotal role in helping international suppliers such as Play’n GO and Evolution enter the South African market, is optimistic about this new venture. In recent months, Betway facilitated Play’n GO’s first entry into the region, while also launching an exclusive game show title with Evolution for South African audiences. These moves highlight Betway’s commitment to providing diverse and high-quality gaming experiences for local players.
Phillip Superamonien, Betway’s Country Manager for South Africa, echoed Crookes’ enthusiasm for the partnership. He highlighted the success of Betway and Playtech’s collaborations in other markets, emphasizing how the introduction of Playtech’s products will enhance the gaming experience for their South African customers.
“We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content, and our superior user experience makes this partnership a perfect fit. We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment,” Superamonien said.
This partnership between Playtech and Betway should deliver a better gaming experience to the people of South Africa. Combined with a proactive government, a nation that is increasingly open to online gambling and casinos and new technology coming on stream all the time, it should be a recipe for success.
