Lottoland has served 20 million customers worldwide, doubling its customer base since 2019.

The lottery-based betting company is active in 15 markets around the world and is expanding quickly. The recent launch of KenoGo, which provides the world’s biggest Keno Jackpot, with a $100 million prize fund, has taken Lottoland to a whole new audience. 

The company has a unique model that lets players bet on global lotteries, effectively playing the US National Lottery in other countries. There are more than 30 European lotteries you can bet on. It’s not affiliated with any of them, and the Gibraltar-based company holds gaming licenses in the UK, Gibraltar, and Ireland.

Online Casino Drives Growth

Now, the online casino has become a major force in the business and comes with a complete live dealer section and slots from the likes of NetEnt, Pragmatic Play, and Red Tiger Gaming. 

It also offers scratchcards and instant win games, as well as online casinos around the world. The company has a major presence in Australia, the UK, Ireland, and Latin America. It recently applied for one of the first Brazilian gaming licenses that will be issued at the start of 2025. 

CEO Nigel Birrell reflected on the company’s evolution: “Since 2013, Lottoland has led the way in offering record-breaking jackpots and unique lottery products. Reaching 20 million customers is a testament to our commitment to innovation and customer satisfaction.”

Lottoland is gaining traction around the world, becoming a global force with an interesting blend of lottery betting, sports betting, and a full-service online casino.

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