Kiron Combines Virtual Sports and Casinos For Next Gen Entertainment
Kiron Interactive has joined forced with Light & Wonder to create a next-generation online casino that brings the magic of virtual sports betting to the casino floor.
The world of virtual sports is a relatively new addition to the online betting scene. Kiron Interactive is a leader that has developed virtual horse racing, motorsport, football, cricket and other sports.
Advanced 3D graphics, cinematic replays of key moments, advanced CGI and artificial intelligence have helped the company build a formidable reputation and a global selection of partners. The company’s virtual sports platform, which includes BetMan Online and BetMan Retail, has
The company has essentially adapted existing video game technology to create virtual sports without athletes and stadiums that can run 24/7 and offer limitless betting opportunities.
Now the potential for virtual sports is obvious, but the company has also learned a lot of lessons from the world of video games in terms of player engagement. Thinks like storytelling, narratives and rewards for finishing levels, like cutaway videos, bonuses and special equipment, could all cross over to the casino world.
Light & Wonder is already a leading light in the igaming world with a number of the industry’s most famous slots. Rainbow Riches, Monopoly Megaways, 88 Fortunes and Spartacus: Gladiator of Rome, are all Light & Wonder titles. So it brings the expertise that Kiron Interactive is missing on its first sojourn into the world of online casinos. It could be a very shrewd deal for Kiron.
Steven Spartinos, co-CEO of Kiron Interactive, said: “We are thrilled to unveil this next-gen casino suite, which is the culmination of our efforts to diversify our portfolio and offer a broader range of engaging content for our partners. Working with Light & Wonder allows us to combine our expertise in virtual sports with their industry-leading technology and market presence, ensuring a seamless and exciting gaming experience for players.”
The combination of Light & Wonder’s established gaming platform and Kiron’s cutting-edge technology could bring us a fresh take on table games and slots. For instance, Kiron’s casino suite could feature games with enhanced animations, dynamic backgrounds, and responsive gameplay.
On top of that, Kiron’s understanding of continuous gameplay and immediate results could be applied to casino offerings in ways we haven’t even seen to boost engagement and keep people playing.
Benefits of the Partnership
The partnership between Kiron Interactive and Light & Wonder offers several strategic benefits, not just technical ones. Kiron gains access to Light & Wonder’s global distribution network. That’s a huge number of players that will at least get a look at these new games. Light & Wonder, meanwhile, can diversify its portfolio with content from a partner renowned for its technological expertise.
With the iGaming market continuing to grow, particularly in regions like Europe, North America, and Africa, this partnership is well-positioned to capitalize on the increasing demand for high-quality, innovative casino games. Additionally, Kiron’s ability to merge virtual sports-style gaming with traditional casino products could help attract a wider range of players, from sports bettors to casino enthusiasts.
We’re excited to see what they come up with and we’ll be keeping an eye out.
