For such a long established name as 888, it is no surprise to find it has every online casino angle covered. So players who like slots, table games, live casino games streamed directly to their device, players who demand a VIP experience, and those who enjoy playing on-the-go, will all be catered for. Right from sign-up, 888 also sets out its stall as a place to take advantage of some rewarding and innovative bonuses. There’s the bonus wheel to spin just for signing up, and a range of perks to claim as new players. Once signed-up, players can then claim various rewards, which change through the seasons, and there is also a daily deal to check out. It is a casino which has something for everyone, coupled with the good customer service you would come to expect from an operator with more than 20 years’ experience in the field. 888 has won many industry awards, including the 2015 Gaming Intelligence Award for Best Casino Operator.
While all online casinos offer a range of promotions, 888 is notable for the sheer amount and variety of player offers contained on its site. Alongside your more typical welcome bonus – 100% up to £100 – the casino features regularly updated and timely promotions that are either related to specific games or more general in their nature. Daily promotions cover both slots games, live casino and table games with a range of different prizes on offer that should appeal to most players. VIP High rollers and players who prefer the VIP touch are well catered for at 888. The site has an easy-to-find dedicated VIP section that clearly lays out what players can expect from the VIP experience as well as other relevant information. 888’s VIP players receive perks that are pretty standard to other casinos, such as special loyalty rewards and bonuses and the chance to enter dedicated games or promotions that are only for VIPs. But there are other added touches to the 888 VIP experience too. For example, the site illustrates such things as special event invites – Coldplay and Guns n Roses concerts, as well as sports tournaments, rank among the most recent – and there appear to be separate contact details and account managers for VIP players as well.
The live casino games at 888 are powered by Evolution, a popular brand with some excellent software. The choice here is somewhat limited by having just one provider, but within the Evolution sub-lobby there are roulette, blackjack, hold ‘em, baccarat and various poker rooms. Games are found using snapshot thumbnails, listing the bet size and current players. An info button reveals more details for each room. Not only is the streaming video crystal clear, but also there are plenty of features on the software side of things, such as chat. For high roller players, 888 also features its unique Live Elite Lounge. Billed as the creme de la creme of live casino experiences it is, essentially, a live casino room for the casino’s most valued and loyal members. At first glance, players may consider it a slightly more fancy variation of your standard live casino but there are in fact some neat features that make it worth exploring. Open for just 12 hours each day this particular part of 888 currently hosts five elite blackjack tables and an elite roulette table. Here players will find perks like extra high limit games and tied-in promotions that are linked to the live lounge. If you’re a fan of high stakes games or the finer things, it may be of interest.
The Casino provides a small mobile guide, to help new customers find their way. The site has a full mobile version, which any modern device should be able to access through the usual browser. The mobile site differs significantly from the desktop site, due to the software lobby. However, the branding is still present. Games are easy to navigate, with horizontal swipes. The individual slots have touchscreen counterparts. There is an iOS app available for the site, but no Android app.
The 888 site is entirely protected by a security certificate, issued by the famous GoDaddy brand. This ensures the protection of customer information at the point of entry. The site also offers a page with more information on security and fair play. The eCOGRA service is used to further ensure that players get fair treatment. This site is licensed and regulated by the Government of Gibraltar and the UK Gambling Commission.
A help icon on the lobby opens an entire help area, in a new window. 888 offer a fully searchable, detailed help page with categories for banking issues, technical problems, site questions and more. These include some common FAQs. A very helpful resource for players. From there, players can also reach customer services with a contact form. This slightly awkward system asks you to first fill in the form before being contacted or shown the email. There is no live chat system or phone number readily available, which puts 888 on the back foot compared to competitors. Also in the way of support are a range of guides for specific games and so forth. For example, if players load the main slots lobby they’ll find 888’s ‘Ultimate Slot Machine Guide’. This comprehensive piece of the kit contains a wealth of information that should – depending on how much they read – assist players in understanding a little more about the games they could and should play, as well as give tips, strategies and information on how to win. While it may seem odd that a casino is seemingly giving away it’s secrets, it’s an extra level of customer support that is definitely worth noting.
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